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Dogwood Initiative notankers.ca: Oil Sample DM


There’s No Safe Way to Transport Oil. This DM piece was created for Dogwood Initiative’s No Tankers campaign
in an effort to raise awareness of the environmental risks of bringing more oil tankers to the British Columbia coast.
A take on the traditional direct mail sample, each tanker-shaped package was filled with black, gooey oil and
mailed across BC, literally bringing the debate right into people’s homes.

olie tanker 1  tanker 2

Advertising Agency:Rethink, Vancouver, Canada
Creative Director:Ian Grais, Chris Staples
Art Director:Leia Rogers, Tony Woods
Copywriter:Leia Rogers
Designer:Tony Woods
Producers:Sue Wilkinson, Cary Emley
Account Manager:Scott Lyons
Content Strategist:Leah Gregg

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