To perform auctions you need items.
So they turned to famous Swedish antiques expert Peder Lamm and let him scan
the Internet for photos of houses for sale to see what the Swedes were hiding in their homes.
When he found something he downloaded the image, circled the interesting item,
put it on a postcard and sent it to the homeowners, asking if they wanted to sell more than their house.

Advertising Agency:Milk, Gothenburg, Sweden
Account Executive:Anna Reynold
Production Manager:Bjorn Lind, Jessica Forsman
Art Director:Kristofer Salsborn, Axel Tagg
Copywriter:Anders Malm, Anders Holmstrom