Branding - Direct Mail - FMCG - FMCG

KIT KAT : Advent Calendar


As known, the pre-Christmas period is often quite stressful for people working in marketing departments. That´s why JWT Frankfurt developed the “24 Breaks before Christmas” Advent calendar as a mailing, in order to offer them 24 little relaxing KIT KAT breaks – one for each day in the Advent season. This way the 4-Finger KIT KAT became the world´s first 24 Finger KIT KAT.

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Advertising Agency: JWT, Frankfurt, Germany
Creative Director: Mark Karatas
Art Directors: Andreas Villing, Oliver Wohlfarth
Copywriter: Haiko Hörnig
Production: Fabian Schrader
Published: December 2013

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