Acquisitie - B2B - Direct Mail - Utilities

O2’s holographic direct mail results in 22% response



O2 business is branching out and to advertise this, they sent a direct marketing campaign

featuring a personalised hologram to its top 50 high-value business prospects.

They were each sent their own personalised holographic advisor called ‘Dave’

o2 holographic box

The Case Study

O2 worked with MBA, an independent agency in London, who created 50 holographic advisors.

As O2 is expanding and are now a complete provider of digital solutions, as well as mobile phones

and network coverage, they needed a creative way of promoting this. By creating bespoke content

for every prospect, Dave could speak to each client personally and tells them what O2 can do

for their business and informs them of this development.


Stephen Maher, the chief executive of MBA stated how proud they are of the personalised

hologram campaign and suggested it created the desired outcome; “It’s a disruptive piece of

technology which reflects the way that O2 Business are so successfully disrupting the market

for digital solutions.”  So far O2 have achieved a 22% response rate, and secured 9 face-to-face

sales appointments in the first week due to this imaginative direct mail.





Patrick Collister
Patrick Collister

Editor Directory Magazine

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