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Stress test Pencils – Mc Cann Health


Mc Cann Health wanted to raise awareness of the agency’s capabilities among
pharmaceutical executives and prospective clients.

To show their expertise in the healthcare field, they decided to illustrate how effective their ideas can be to the end consumer.
So, they sent prospective clients a heat sensitive pencil, which would change colour when held if the person was stressed.
This direct mail piece was proof that we could provide effective communication with an insightful end result.
They sent pencils to regional healthcare professionals, which resulted in more than a 30% increase in annual new business acquisitions.


Advertising Agency: McCann Health Dubai, United Arab Emirates
Art Directors: Fernando Freitas & joe-el-naggar
Copywriter: Mark Shadwell

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