Automobiel - Cross-selling - Direct Mail - Direct Mail - Loyalty

Volkswagen genuine parts. A campaign in pieces.


When Volkswagen drivers are no longer on their service plan, they move away from Genuine Parts and switch to fitting cheaper, generic parts at non VW mechanics.

We needed a simple way to tell mechanics (and their customers) that despite these foreign parts fitting the cars adequately, they inevitably lead to problems soon after.

The idea was to send them Volkswagen posters that needed to be put together piece-by-piece. But when they assembled them, there was a surprise.


volkswagen 3 volkswagen 2 volkswagen 1

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