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Lisa Petrole Photography: Blank


In order to promote photographer Lisa Petrole’s brand new website,
they created a promotional piece using no photography at all.
The entire three book series: 92 days of winter, A study of milk,
and Albino doves on white were filled with nothing but blank, white pages.
The rear cover contained the only relevant information—lisapetrole.com—
transforming an otherwise useless mailer, into a useful notebook that its recipients might actually use.


Advertising Agency:Sid Lee, Toronto, Canada
Creative Directors:Jeff Dasilva, Tom Koukodimos
Art Director:Oliver Brooks
Designer:Oliver Brooks
Copywriter:Mike Richardson

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